Description

Cisco Digital Media Suite Cisco Digital Media Manager Feature License licence

With the Cisco Digital Media Manager, content owners can manage, schedule, and publish compelling digital media for digital signage, Enterprise TV, and desktop video. This Web-based media management application is an integrated part of the Cisco Digital Media System. It allows content owners to easily upload, catalog, edit, package, and publish digital media content for live or on-demand playback.

Cisco Digital Signage is a comprehensive solution for flexible and centralized management and publishing of compelling digital media to networked, on-premise digital signage displays. Cisco Digital Signage builds on the power of the Cisco Digital Media System, enabling organizations to use high-quality and compelling digital media to easily reach customers, employees, partners, and students-anywhere, anytime.

Digital signage-whether it is called narrowcasting, captive audience networks, out-of-home television, or electronic billboards-dynamically delivers high-quality information, including live and on-demand video, graphics, text, and other Web content, to a targeted audience, at a targeted time, through on-premise digital signage displays.

Companies are using digital signage to market to customers and communicate with employees, enhance customer experience, share rapidly changing information, provide directional information, and maintain consistent branding.

With this shift, marketing and advertising budgets are being directed to digital signage. Financial services organizations are taking advantage of this new medium to promote banking products and services in branch locations, resulting in increased sales and improved customer experience; they are also using digital signage to deliver corporate content to branch employees. Retailers are using digital signage to create richer, more interactive shopping experiences, including marketing directly to customers as they shop and at the point of purchase to reduce perceived wait times. Other industries such as government, education, healthcare, sports, entertainment, safety and security, and transportation, are also rapidly deploying digital signage as a tool to enhance customer and user experience.

Conceived and developed internally, Cisco Digital Signage is an example of Cisco innovation, building on the company’s history of networking and video expertise. Cisco Digital Signage is a comprehensive solution for flexible and centralized management and publishing of compelling digital media to networked, on-premise digital signage displays.